Run Your Roster Like a
Venture Portfolio.
Direct to Consumer Infrastructure. Neighborhood-Level Fan Intelligence Across Every Artist. Label Portal. No Upfront Cost.
The most label friendly company in the world.
Start Free — No Upfront Cost
1%
Transaction fee. That's it.
99%
Revenue goes to you
50/50
Ad revenue split with artists
See what your roster
is actually worth.
Enter your roster size and per-artist averages. See what your entire roster earns on streaming platforms versus selling direct to fans on Sygnaal — with 99% of every dollar going to your artists.
Artists in roster
Numbers below show per-artist averages. Totals scale to roster.
Streaming Platforms
Monthly streams per artist
Streams this month
Sygnaal
Units sold per artist
Your roster this month
Streaming Platforms
$3,600.00
10 artists × 90,000 streams
vs
Sygnaal
$44,129.25
99% to your artists
Sygnaal earns your roster $40,529.25 more this month
Streaming rate based on industry average of $0.004 per stream for independent artists.
Sygnaal takes 1% of direct sales. Ad revenue split 50/50 between artist and Sygnaal. Label dashboard and analytics are free.
Your Own A&R Strategist and Operations Lead. Free.
To Help You Build A Profitable Label.
Human. Not AI.
Most independent labels are running on fumes. Scouting talent, negotiating brand deals, planning releases, coordinating tours across a roster, handling payouts, chasing analytics across fifteen dashboards, and somehow finding time to develop the next signing. All of it, with no infrastructure and no team to lean on.
That changes when you join Sygnaal.
Our mission is simple. We want indie labels to operate with the same infrastructure as majors, so the best artists in the world can stay independent and still get the support they need to grow. The system today is designed to make that impossible. We're here to fix it.
Every label on Sygnaal gets a dedicated A&R Strategist and Operations Lead assigned from day one. Your A&R helps scout signings, track market signals, surface fan-density gaps in your roster, and shape your roster strategy. Your Operations Lead runs the business engine — fan map across every artist, brand deal pipeline, tour coordination, payout schedules, contracts. Every artist tracked, every dollar accounted for, every deal moving.
Not an AI. Not a chatbot. Two humans working your label so you can focus on signing the right artists and shaping the culture.
We only make money when your roster makes money. That's why we staff real people against your label. Our incentives are yours.
We know this sounds too good to be true. So here's the truth behind it.
We run a creative agency and startup studio. We have been building teams, managing artists, and operating labels professionally for years.
Sygnaal is our bet that the only way to actually fix the music industry is to put major-label infrastructure directly in the hands of indie labels — and the artists they champion — at no cost.
Not because it's a gimmick. Because we believe it is the only model that makes sense. We make money when your roster makes money. So your label's success is the only outcome we are building toward.
This is the team 99% of independent labels can't afford to hire. On Sygnaal, it comes with your account.
Your A&R Strategist
Runs the talent and strategy side of your label. Market signals, fan-density mapping across genres, roster gap analysis, signing recommendations. The person who tells you which artists to sign and which markets to lean into next.
Marcus Liu
A&R Strategist
Three artists in your roster have overlapping audiences in Brooklyn. That's where to focus your next tour push — and a clear signing gap in indie R&B that fits.
Your Operations Lead
Runs the business engine of your label. Fan map across every artist, brand deal pipeline, tour coordination, payouts, contracts. Every artist tracked, every dollar accounted for, every deal moving.
Sofia Martinez
Operations Lead
Local brewery wants to sponsor a three-city tour across your roster. Fan match 87%. Proposal and contract draft ready by Monday.
Operate Your Entire Roster
From One Intelligence Layer.
Sygnaal gives labels a centralized operating system designed around fan geography, artist performance, and direct-to-consumer infrastructure.
Track audience behavior across every artist, identify high-performing cities and communities, coordinate releases, manage partnerships, and understand revenue in real time. Instead of relying on fragmented streaming data and disconnected marketing tools, labels gain a unified view of how their roster actually grows.
Your entire roster. One command center.
The Label Overview surfaces the metrics that matter most — total roster revenue, active fans, ad revenue, brand deals, and active artist count — all at a glance. Insights highlight your top performers, fast-growing markets, and cross-promotion opportunities across the roster.
- Total revenue, active fans, ad revenue, and active artist count — top level at a glance
- Brand deals and average-per-artist tracked across the full roster
- Revenue trend lines with quick filter by genre, location, and status
Every artist. Every metric. Ranked and filterable.
Artist Roster gives you the complete roster as a sortable, filterable ledger — revenue, fans, ad revenue, and growth per artist. Identify who's breaking out, who needs more support, and where to focus your A&R energy next.
- Full roster with revenue, fans, ad revenue, and growth per artist
- Active vs. inactive status at a glance
- Filter by genre, sort by revenue high-to-low or growth rate
Every tour. Every artist. Managed from one view.
Coordinate tours across your entire roster from a single dashboard. See status, period, cities, and show count for every active tour, and plan new routes using verified fan density per market — not gut feel or streaming numbers.
- All-artist tour view with status, period, cities, and show count
- Filter by region, sort by newest or closest date
- Plan new tours using verified fan density by market
The full financial picture. Across every artist you represent.
Label Revenue aggregates every revenue stream across your entire roster — music sales, merch, event tickets, ad revenue, brand deals, and your label fee — into a single P&L view. Withdraw earnings, review tax documents, and export any period with one click. Institutional-grade financial visibility built for the way modern independent labels actually operate.
- Consolidated revenue across all artists by stream type
- Label fee line item tracked automatically from artist sales
- Tax documents and payout history in one place
See which fans belong to more than one of your artists.
Fan Overlap Analysis shows where artists on your roster share audiences, helping you identify co-headline opportunities, smarter tour routing, and cross-promotion that actually converts. Because these fans already support both artists, Sygnaal turns audience overlap into actionable growth data.
- Visual fan overlap mapping across your full roster
- Total fans, overlap count, and average LTV in one view
- Identify co-headline and routing opportunities backed by verified data
The operating system
modern labels have been waiting for
No upfront cost. No monthly fee. Start free — Sygnaal earns only when your roster does.
Sign Up Your LabelYour artists keep 99% of all sales · 1% transaction fee · 50% ad revenue share · Free label dashboard